Word-mark logos are often best solutions possible for portals, blogs or online media sites for two reasons. First, name itself easily fits into header section with its horizontal orientation therefore reading is more easier then looking at symbol which is a second reason.
Stylespot 24 is lifestyle portal only for men and client requested to be sophisticated, masculine and luxurious. Dark gray with light gray was sophisticate enough with slight contrast very subtle but effective in two color version. Number 24 is the middle of men`s symbol so it referees audience to the main content. However, best feature of this logo it`s type looking like old typewriter used in the 50` or 60`. Back in those days men were slick, casual, hats were in fashion, heavy cars and cigarettes.
While I explained my intentions to the client I even mention TV series Mad Man so I could elaborate my idea better to the stage that not only we made a logo, but at the same time start to create visual identity and brand for this portal.
Every logo needs to have its origin story, and don`t be afraid to share it with your clients.
